Why is employee engagement important

What is employee engagement and why is it important?

It is no secret that businesses with engaged employees outperform those without. In fact, employee engagement has been shown to have a direct impact on everything from productivity and customer service to innovation and profitability. So why is it so important? And what can you do to make sure your employees are engaged? Keep reading to find out!
9. November 2022  • 3 minute read

What is employee engagement?

At its core, employee engagement refers to the level of commitment and motivation that your employees feel towards their work. Engaged employees are invested in their work, putting extra effort into everything they do and taking ownership of their responsibilities. This dedication often leads to better performance, greater creativity and innovation, and improved customer satisfaction.

Why is employee engagement important?

There is growing evidence that employee engagement plays an essential role in many key business outcomes, including productivity and profitability. Organizations with highly engaged employees consistently outperform those with lower levels of engagement, enjoying higher rates of customer satisfaction, productivity, and innovation. Additionally, businesses with more engaged employees tend to have lower employee turnover rates and lower healthcare costs.

Increased productivity

Research has shown that engaged employees are significantly more productive than those who are not, by 21% even, according to TechJury. Reasons for this are that engaged workers take fewer sick days, complete more tasks on time, and produce higher-quality work.

Higher rates of customer satisfaction

Engaged employees are more likely to provide great customer service, as they genuinely care about the success of the business and want to help customers achieve their goals. This dedication results in higher rates of customer satisfaction, repeat purchases, and word-of-mouth referrals.

Increased innovation and creativity

Engaged employees are more motivated to come up with creative solutions and new ideas, helping to drive innovation within the business. This can have a positive impact on product development, marketing efforts, and other areas of the business.

Increased employee satisfaction and lower turnover

Engaged employees tend to be more satisfied with their jobs, enjoying higher levels of independence, recognition, and overall job satisfaction. This means they are less likely to leave your organization and move on to other opportunities, saving you time and money on the recruitment and onboarding process.

Lower absenteeism

Engaged employees are more likely to show up for work on time and actively contribute during their time at work. This leads to lower rates of absenteeism (highly engaged workplaces experience 41% less absenteeism), which can not only help your company save money, but also boost productivity and morale.

How to improve employee engagement in your organization

There are several strategies companies can implement, including creating a positive and supportive work environment, providing opportunities for professional development and growth, encouraging feedback and collaboration, and fostering a sense of teamwork. In Ziik's article below, you can find 5 tips you can apply to instantly improve employee engagement.


High employee engagement is crucial for any business, large or small. The level of engagement and motivation your employees feel for their job is reflected in the quality of their work and has a direct impact on a company's performance. It is therefore important for any employer or manager to spend time on increasing engagement, and there are many different strategies you can use to do so.
Berry van Waarden
Berry van Waarden
Head of Marketing

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